Post by account_disabled on Jan 3, 2024 7:27:49 GMT
utation management is key to success but linking to lowquality content can erode trust in your brand. No matter how great your latest blog post is linking to an old outofdate post is likely to make readers doubt your competence. Content cropping ensures that your site only has highquality and authoritative pages so you can be sure that any links you add are useful. How to develop a solid content pruning strategy It can be difficult to know where to start especially if you have a larger site. Fortunately there are several steps to developing an effective content curation strategy. Audit the site and identify the content to cut The first step is to do a full site audit. This means every page post and paragraph of content. Its worth taking your time as rushing through this step can make the rest of the steps difficult. It can be helpful to divide your content into three categories Content to be saved. This includes highquality evergreen content and recently published reports that are still relevant. Content that is no longer useful and may be deleted. Content that is incomplete but could potentially be edited to improve quality and relevance. Market research such as using Ranktracker Keyword Finder to generate SEO keywords or conversational research to find out what customers are most interested in can be very helpful in deciding what content to focus on and what to ignore . It can also be helpful to use analytics software such as Google Search Console to identify pages with low traffic.
If your content has received almost no traffic for over a year it might be time to ditch it. Audit your site and identify pruneable contentImage source Unsplash Decide which phot editor content can be edited and then save it. The next step is to devote time to the third category content with potential. You then need to examine this content to decide which of the other two categories it really belongs to. If a piece of content page or paragraph can add value after editing and updating its probably worth keeping. Whether or not reusing content is an efficient use of your time depends on your circumstances and goals. If a job isnt worth your time or is completely out of date its probably best lost. Content reuse and updating Trove content quality and performance. If a post has useful information but doesnt justify its own page the information can be broken up and added to other posts. If you have multiple messages of this type on the same topic they can be combined. You can even create an FAQ section to gather helpful answers from various other posts. Sometimes the content can be high quality and useful but contain outdated information.
In this case you can update if possible or even add a disclaimer about when the page was last updated. It can also be an opportunity to link to more recent content. Removing content from Googles index Before you start abandoning lowquality websites and pages consider whether they still have value outside of SEO. Some content may be useful to website visitors but hurt SEO performance. Examples of such content are content pages and blog tags. If you want to keep them on the site without affecting SEO you can remove them from Googles index so they dont appear in the SERPs. Removal of unnecessary content Posts and pages that can be completely deleted can be unpublished through your blogging platform. Before doing so you must delete all links to this article from other parts of the site. Might as well check if the page URL is gone. This can be done using an XML sitemap. Set reminders to review content This last step is all about being proactive and planning ahead. The most effective content curation strategies are those that are forward thinking.
If your content has received almost no traffic for over a year it might be time to ditch it. Audit your site and identify pruneable contentImage source Unsplash Decide which phot editor content can be edited and then save it. The next step is to devote time to the third category content with potential. You then need to examine this content to decide which of the other two categories it really belongs to. If a piece of content page or paragraph can add value after editing and updating its probably worth keeping. Whether or not reusing content is an efficient use of your time depends on your circumstances and goals. If a job isnt worth your time or is completely out of date its probably best lost. Content reuse and updating Trove content quality and performance. If a post has useful information but doesnt justify its own page the information can be broken up and added to other posts. If you have multiple messages of this type on the same topic they can be combined. You can even create an FAQ section to gather helpful answers from various other posts. Sometimes the content can be high quality and useful but contain outdated information.
In this case you can update if possible or even add a disclaimer about when the page was last updated. It can also be an opportunity to link to more recent content. Removing content from Googles index Before you start abandoning lowquality websites and pages consider whether they still have value outside of SEO. Some content may be useful to website visitors but hurt SEO performance. Examples of such content are content pages and blog tags. If you want to keep them on the site without affecting SEO you can remove them from Googles index so they dont appear in the SERPs. Removal of unnecessary content Posts and pages that can be completely deleted can be unpublished through your blogging platform. Before doing so you must delete all links to this article from other parts of the site. Might as well check if the page URL is gone. This can be done using an XML sitemap. Set reminders to review content This last step is all about being proactive and planning ahead. The most effective content curation strategies are those that are forward thinking.